kowenicki said:
kitler53 said:
Kynes said:
People don't seem to get the importance of the exchange rate. Please took a look at this graph:
Sony and Nintendo get half the yens than 4 years ago from the same console sold at the same price. You add the price cuts, and now they get less than a third of the money they got four years ago from the same console, as Kowenicki already said in this thread talking about past price cuts. Japanese companies are going to have a really hard time in the near future.
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now that's a good post, i knew about the yen issue but that graph really puts it into a perspective that is easy to grasp.
damn..
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Similar for the Dollar/Yen....
I know I was labelled as some kind of doom merchant in the past... but I was only saying what I saw and what was pretty obvious to anyone that cared to look.
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Nintendo is "lucky" in this aspect, as they don't have a huge market in Europe and smaller USA one, as Sony have, they used to sell lots on every market. The Euro depreciation is bigger than the Dollar one, one goes from 170 to 95, the other from 120 to 75. We can say that while Nintendo is hurt, Sony is bleeding thanks to the exchange rates. Europe domination has been a curse in this generation.
