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Mr Khan said:

If anything they need to start pumping Marios, just doing so correctly. The 2D-Mario double-dip for this year is the smartest thing they've done since making NSMB in the first place.

NoA sacked their PR firm, or Nintendo as a whole?

But i would agree that weak promotions from NoA has been a problem pretty much since 2008. The 3DS got a weak push outside of holiday 2011 when they had some better stuff going, and throughout the Op Rainfall mess, it really seems like NoA is content to run purely on inertia. It will be interesting to see how they work the Wii U launch from a promotional standpoint.

I thought having 2 2D Mario's in the span of a few months was a little much...