Drop the price a token amount in Europe and Japan (around $20)
I feel this is the best option for many reasons
A) In Europe and Japan, the PSP is selling similarly to the Vita. Though the Vita CANNOT play all PSP games it is a suitable substitute. If the prices of the Vita and PSP were closer then people in those regions would be more likely to go for a Vita. No this won't create a huge increase in sales but killing the PSP in such a way I feel is nessecary in order for the Vita to truly find it's own.
B) $20 is not a huge amount. Thus people won't need/beg to be compensated in the same way as the Nintendo 3DS price cut.
C) A price cut will create a short term surge in sales, of any margin. As soon as a price cut happens the mentality of people (atleast myself) is that if you want something buy it then! You are the furtherest possible time from the next price cut by doing so.
D) It shows publishers that Sony is actually willing to do SOMETHING to keep the Vita on the market. I'm not saying the Vita is dead, but if we get to the holiday season and it's sales are still this awful it will be. A price drop of even a small amount might be a way to show publishers that Sony is committed and therefore they may make games which will obviously help.







