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Birimbau said:

Interesting how people think that PS3 was the main villain, but the biggest problem of the Sony massive loss was: TVs and cellphones, Sony lost a lot in these areas, while  Samsung and Apple(that managed to make the people buy IPhones for S499+ every year with happiness) won.

I'm sorry but this is really isn't apple's problem.  It's mostly the service provider, like AT&T, the have 2 year contracts.  So, if people want to upgrade to the newest phone when their contract is not up, they have to pay more money to do so.  Or if people have to just have the latest and best phone. Never have I seen apple put a 499 pricetag on their phones.  I usually wait till my contract is up and pay only 199.99 for my iphone.

edit**  The only time apple's phones are over that price, according to their website, is when you buy the phone unlocked and contract free.  If you do that then the prices is over $600,  which is ridiculous.