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zarx said:
JEMC said:

I think it has more to do with the developer trying to maximize the benefits/popularity of the DayZ mod.

Because, I don't know if I'm wrong, but aren't the publishers/developers the ones that decide if they want to take part into the sales and by how much?

After all, Steam/Valve aren't the owners of the games and they can't decide those thing unilaterally.


Exactly milking Day Z for all it's worth, aka getting as much as possible out of it. 

Steam always does seem to keep a couple of the biggest "hot button" games with the day before the sale ends, or the day before that.

Last day if i'm remembering right is usually a recap or just lesser sales.