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@famousringo: Honestly... And how much money do you think Nintendo makes off of every DS? we're not just talking about 20 million Wiis here. 66 million DS with a probable plus 50-65 USD profit return. Do the math and tinker around with the net income they already have since 2005. It ain't hard, it's Nintendo's business model, they've been doing it for years. Their strategy is to make the bulk of their money off of Hardware and try to sell their hardware to a broader casual market. It wouldn't work for software because each casual consumer don't buy alot of games, most people with Wii and DS are satisfied with WiiSports or brainage alone.