kowenicki said: of course it isnt tax or shipping... its marketing, so cost of advertising, external marketing agencies, internal marketing and marketing staff costs, air time, print cost etc. If I put an ad on the tv that costs $100,000 in air time then it costs a lot more than that in reality... you have ad agency costs, design, distribution, internal marketing function... etc |
Just curious as to why it's called sales and marketing and just not marketing.