$400 X360+Halo bundle revealed. No X360 price cut despite PS3 Slim and WiiU launches?

[Jay520]

Squilliam said:

withdreday said:

Rudisha said:


why do you believe this?

I just can't see any other reason they won't cut the price. They were are in position to put their foot on Sony's throat on several occasions with a price cut this gen, and they didn't, which leads me to believe they still want to turn a profit on the console.

Why cut the price in order to attract the least profitable customers? The generation is almost over and these people are only *just now* getting a console? Do you expect them to be buying many games and accessories? Are they just going to raid the greatest hits and used sections of the game store? There is little point in competiting for the worst customers.

Also they probably want to establish the perception of stabililty and quality. I.E. They sell the Xbox 360 for 'more' than the PS3 for the equivalent SKU and that is with fewer features and pay to play online. They want people to think that the Xbox brand represents high quality and therefore is worth paying for. They also want to establish a degree of stability with the pricing so people don't feel they have to wait for a price cut, with Sony I have a feeling that people expect the price cuts too much and they become a self fulfilling prophecy. I.E. people expect a cut every X number of years so the sales go down as people wait for it which forces Sony to cut the price. They want people to jump on board as quickly as possible so look for a $X - $200 deal with $15/month Xbox Live at launch.

Even though these 'worse' consumers will allegedly bring in less profit than current customers, they'll still bring in profit. You think it'ss best to ignore them? That doesn't make sense.