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NeoRatt on 15 July 2012
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withdreday said:
Rudisha said:
withdreday said:
crissindahouse said:

no clue but it really seems like they don't try a lot anymore to sell more 360s. just talking about this edition, it is for halo fans and not really for new console customers so they rather try to make a good profit with the halo 360s instead of selling more of them but without gaining a lot new customers because even if they would sell that edition for a lower price most who will buy it already own a 360. so they only profit they will make selling this edition is the profit of the console itself and not future game sales.

I think it's because they're still selling the 360s at a loss.


why do you believe this?

I just can't see any other reason they won't cut the price. They were are in position to put their foot on Sony's throat on several occasions with a price cut this gen, and they didn't, which leads me to believe they still want to turn a profit on the console.

The issue is "what would a price cut do?"

They still have a big lead on ps3 in usa sales. They are equally behind in Europe, and Japan will not budge significantly towards 360.

So, if they cut price, they may have a minor gain in usa, their price cuts in europe haven't really changed results, and japan price cuts only last a few weeks (but in japan if they sell double nothing, they are still at nothing)...  Meanwhile they would tick off the people who are taking advantage of the $99 xbox deal.

I think MS is looking at the next generation. And don't really see much left to win this gen (sluggish economy and 7 years into the gen for them).  And MS has to be really happy with the results this gen... Assuming Sony releases a new console next year as well, MS will be able to brag that they have had the longest non-product replaced console in history, they can brag that sales will be in the 70 million range, and that up until the end of this year or early next they will have held 2nd place.

They are better off to stand where they are, and continue to ramp up for next year's next gen launch.  Innovation and big sales figures are done for this gen.  At E3 there was no one showing any amazing new technology.  There were new IPs but, I didn't see anything new in any of the announced games by any of the console vendors.  The only real tech at e3 was SmartGlass and the Wii U tablet.  Both have uses but were unimpressive.