Rumour: Microsoft in frame to buy Activision majority share

[mike_intellivision]

Lostplanet22 said:

mike_intellivision said:
Roughly 44% of Activision's console game sales this generation has been on Xbox 360. (Please note that these totals include worldwide numbers for games which Activision had only partial rights to ... such as Lego games).

It right now specializes in Call of Duty, Skylanders, and licensed properties. CoD sells best on Xbox. Skylanders sells best on Wii.

Of those, only CoD is an exclusive IP with total control. (Toys for Bob markets the Skylanders toys). Licensed IPs often can and do require sales on all systems or on all systems if certain conditions are met.

Substitutes exist or can be made for these games. for the games -- Battlefield, Pokemon, etc.

And Activision has a history of running properties into the ground (e.g., Guitar Hero).

This would not be a good buy. And Microsoft would have to bid against companies which could sell twice as much product or more.

Mike from Morgantown

EA/SEGA/Square Enix/Ubisoft/THQ/Capcom to name a few others don't have that problem?  

I didn't say anything about any of the other companies. 

But Activision killed Guitar Hero by releasing 6 games in one year. (It also over-exposed Tony Hawk.) No one else has ever been that bad. That is why they have that reputation.

 

Mike from Morgantown