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IIIIITHE1IIIII said:

Gonna have to say Mario. The fact that the series manages to keep releasing such high quality titles and maintain sales for this long is phenomenal.

Mario is the face of gaming.

For people who don't know much about gaming or Mario fans, that is.

I would say every gamer has their own different array of characters they immediately associate with video games, for example, a PC-only gamer is more likely to think of Gordan Freeman before Mario.