Aielyn on 11 July 2012
| zarx said: But Kotick has been the best thing to happen to the company in terms of profit, if anything he would take over WB Interactive as well, if they didn't leave him in charge of Activision... |
No, Kotick has been the best thing to happen in terms of short term profit. He has driven pretty much every franchise into the ground, and put all of Activision's eggs into the CoD basket. If Kotick had been good for Activision in the long term, Vivendi wouldn't be looking to sell Activision off, because it would be an ongoing asset. Instead, it's just at its peak value, and they expect it to decline from here, hence the decision to sell and get as much as they can out of it.
