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Slimebeast said:

You dummies, the $99 + Cable sub will be an option, not mandatory. Obviously MS understands that some gamers already have a cable subscription and some gamers don't want one at all.

Just like with an iPhone you can choose to buy it separate for full price.

This.

MS would be idiots to not give the consumer options or else they are just pissing off potential customers. Likely the option will be $99 with subscription (contract for maybe say 2 years as example). OR the customer can just pay full price for console without any subscription obligation, but can choose to do so once they own the console. Who knows what full price will be...could be $300....could be $400. Thats just speculation at this point.