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dharh said:

The _will_ need to explain, but the simple explentation is that they did not account for the project being so popular. That said, 20k will not likely be enough. It could go as much as 30-50k. If the possibility of using it as a dev kit is true, I will end up buying a couple myself.

"Developers can wave farewell to the roadblocks of bringing a console game to market. Anyone can make a game: every OUYA console is a dev kit. No need to purchase a license or an expensive SDK."

It's on the kickstart page