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From what i get out of the this, the standard Nextbox will cost considerably more than $99. However, it'll be optional to purchase it for only $99 IF you purchase it with the TV cable service. I imagine come in some sort of bundle Xbox+2 year cable subscription and get a discount on the price of the console. Traditional gamers will still have the ability to purchase the Xbox without a cable subscription. Of course, $99 is just a number. It doesn't have to be $99 (and I suspect it wont actually), it can be any price lower than buying an Xbox individually. I also expect the Nextbox that comes bundled with the cable subscription will be have considerable less features than a standard Xbox.

Sounds like a good plan for me. I play games and I watch TV. Why not combine my console and cable box into one?