I don't mean to post this as trolling, but Microsoft have a strong chance of finishing just last this generation, despite launching more than a year before the two competitors.
Their head start gained them so much momentum despite the RROD fiasco, and I feel like they're losing that momentum at the moment. They seem to be trying to cater to two fanbases (casuals and more hardcore gamers) and winning neither.
Meanwhile, on the flipside, Sony seemed to lose all of their momentum going into this generation are have slowly been gaining it back over time, to the point today where they're within overtaking distance of the 360.
If Sony launch their new console before Microsoft, I think MS will finish dead last by a good 6+ million next generation. The Xbox brand has grown, yes, but it's still contained mostly in North America.
That said, I don't think Sony will launch before Microsoft. Not by any significant amount of time, anyway. I think they'll both be within 3 months of each other. Also, even though one console may triumph over the other, I think we'd see a repeat of this generation where it's just too close to be worth noting.
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