Sega fans - has it been tricky following your favourite franchises?

[Kresnik]

Ostro said:

Microsoft got the cool ones, Nintendo the friendly ones and Sony the weird ones (not a negative weird, a positive one).
And whatever fits into all three gets released across them.

You know, that's kind of exactly how I saw it too.  At least, I thought Microsoft always got the cool ones.  I was just wondering what made Sega decide upon that.  Did MS pay for it, or was it just a decision on their part?  Was it part of an attempt to try and sell the Xbox in Japan, like they went for at the start of this generation?  I guess we'll never know.

MS inherited quite a bit of third-party stuff from the Dreamcast as well.  Metropolis City Racer (Project Gotham Racing) and Dead or Alive, among other things.  Was a pretty sweet deal for them!