Aielyn on 06 July 2012
| Slimebeast said: Yes, but it's a basket worth over $1 billion a year. I feel bad for Raven though. They used to make such great, original IPs and now they're making map packs for Call of Duty. How fun can that be? |
It's worth over $1 billion a year *right now*. But then, Guitar Hero was bringing in a lot of money in its time, too.
The point of "putting a lot of eggs into one basket" is that, should a mistake result in that basket being metaphorically dropped, there goes a huge chunk of your revenue. Given Activision's history of milking franchises to death, you should be able to see the concern.
