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homer said:
Maybe they realize Obama isn't exactly a frugal spender and they believe Mitt Romney's experience in the private sector will help make the US more economically responsible and efficient? I don't know what experience in the private sector will translate to his presidency, but I definately feel better about having a business man become president in these tough times than Obama even if the two share nearly the exact same views on most everything.

The president before Obama was also a businessman.  GW Bush was in the oil business, and had experience in the private sector.  Dick Cheney also did with Halliburton.  Not sure how well that worked out.  Of course, one may end up arguing that, unlike GW Bush, Romney was a successful business man.  But, in this economy jobs are a top issue.  And on that, Romney doesn't have a record.

Anyhow, beyond this, it has more to do with the GOP itself, rather than a candidate in particular.  Why would someone suffering economically, poor or lower class, or lower middle class, find any answers from the GOP for them?

Jon Huntsman, who ran in the GOP primary, is also looking to challenge the GOP on coming up with answers, and is now planning on skipping the convention to make this point:

http://politicalticker.blogs.cnn.com/2012/07/06/huntsman-challenges-party-will-not-attend-gop-convention-2/

Huntsman said that despite being asked repeatedly about his attendance, this year's convention will be the first he has not attended since serving as a delegate for Ronald Reagan in 1984.

"I will not be attending this year's convention, nor any Republican convention in the future, until the party focuses on a bigger, bolder, more confident future for the United States – a future based on problem solving, inclusiveness, and a willingness to address the trust deficit, which is every bit as corrosive as our fiscal and economic deficits," Huntsman said in a statement, reported first by the Salt Lake Tribune.