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CrazzyMan said:
You believe, sony sell HD TV at loss? LOL. =)
http://www.sony.net/SonyInfo/IR/financial/fr/07q3_sony.pdf 3rd page.
They give 5 movies away, and they don`t need to pay 120 mln. $ to WB, like Toshiba did for paramount. =))

 No, the point is.  That while Blu-ray sales go into entertainment, the amount of money lost per HD-TV sale to do giving away a PS3 with it goes to entertainment, as does the many other deals to make the PS3 sell.  So it's silly to point at the part that it helps the other divisions yet ignore the many other ways the divisions have helped it. (Free movies, discounts, giving away free at some times.)