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Rhonin the wizard said:

Steam can already achieve this:

...

Edit: There is also a digital distribution site that allows you to trade-in a game you bought, it is called Green Man Gaming. Not the same as reselling a game, but it is close.

The question was never about if they can do it technologicly but fiscally, they and publishers make money from sales, not resales and if they allow it they'll go bankrupt, because everyone will just buy and trade(buy/sell) the games.(or wose see my previous post, the long one), which is why you are going to see either ELUA changes, new rules or more "online passes" and/or move to cloud gaming.

As for the green man gaming, there is always small time disterbutors who can make it work (see the no DRM ones), but globally it has been proven time after time again that the honor system dont work.