oniyide on 03 July 2012
| metalmonstar said: I find the definition of milking to be, "When the frequent releases of a product cause over saturation, declining sales, andor consumer disinterest and frustration." Milking is not a good business practice and deserves to be used in a snide manner. Milking, as stated by several in this thread, is done for short term gains, often at expense of the long term. GH and RB are great examples. It wasn't long after the sales decline the activision and viacom closed production. These two games really need to be case studies for the milking and the damage it does. What is sad is EA and Activision look to repeat history with battlefield and Call of Duty. Capcom has milking down to a science sadly. Look at SF4, we see decreasing sales at each revision however each game was probably financially successful. When SF5 comes out it will bring back consumer confidence and the whole thing starts over again. |
well to be fair every rerelease was cheaper than the last, but i could see how some were annoyed
