SamuelRSmith on 02 July 2012
http://www.gametrailers.com/side-mission/19899/ea-were-going-100-digital
Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do."
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It will obviously take time for EA to fully transition. But this heralds what will be a major shift in gaming over the next few years.
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Stores like Gamestation will be dead by the end of this decade.
