Cloud nine: Sony buys Gaikai for $380 million - too slow

[Train wreck]

NintendoPie said:

mitlar37 said:

It wasn't just Sony, it was a consortium led by Sony, which means they didn't have to put up all the cash.

http://www.chicagotribune.com/entertainment/sns-201206291111reedbusivarietynvr1118056117-20120629,0,5620600.story

 But they still spent quite some money on it which was not needed for them.

How is a vertically intergrated merger not needed for them?  Their music division is already profitable, their expanding their business to deal with music on the artist side and music publishing which can be very lucurtive.  Do people even research stuff anymore?