Persistantthug on 29 June 2012
mysticwolf said:
Yes, I'm 90% sure that it is either that, or Sony pays retailers to supply hardware for the consumers I really doubt stores would sell consoles if they didn't make money off them. For example, Best Buy is a business after all. Number 1 rule of businesses in Maximize Profit. |
Excluding Nintendo, When home consoles first launch, typically they don't make much if any money for retail stores.
They use THE RAZOR BLADE BUSINESS MODEL.
This has been the practice forover 15 years now.
