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Aielyn said:
 

But you see, the meanings don't segregate out. Both interpretations must apply simultaneously. If the Guy said "I only punched him", and in fact, he'd punched him and knifed him, he would have quite clearly lied. And if it cost you $50 to get a copy of my hat, then "for only $40" is false, whether you meant it to indicate cheapness or total amount.

And while the statement you made of "...walking into a store and..." is reasonable, it is not stated in the same manner. The ad doesn't say that you can walk out of the store with a 360 having paid only $99, it says that you can buy an Xbox 360 for only $99. What you have done is introduced an alternative way of saying "up front" or "deposit", something that is very much absent in the ad.

It doesn't say you can buy an Xbox for only $99.  It says for only $99 plus a subscription, you can jump into the Xbox experience.

"with"--as in "in addition to"