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d21lewis said:

*see where I bolded "merely or just".  Replace the word "Only" with the word "Merely" or the word "Just".  That's the interpretation that the rest of the world sees when we look at that ad.

I don't see any difference if you substitute "merely" or "just" into it. "I bought my Xbox 360 for just $99", "I bought my Xbox 360 for merely $99" - same thing.