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I think they are going at the same pace that they would normally go. The difference is this will allow them to hit their target consumer price of, my guess, $299.

If the thing had released at that price and cost, they would still be doing everything in their power to reduce cost as fast as they can, but it would be so they could make a larger profit.

It’s funny, everyone bitches about the price being too high, and when they do their normal cost reduction over the life of the product, and pass that savings on to the customer (until it’s the price this kind of thing should be), people complain.

I guess if your name is Sony, you just can’t win in some people’s eyes.