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This is very simple:

Wii - this product should be offered to those without a wallet, and who are looking for cheap fun, or those loyal to Nintendo, or fantasize about having dinner with Princess Peach.

360 - this product should be offered to those with greasy hair, excessive acne, and large glasses (essentially those who look like BG), those who do not mind sending their console in once a month for repairs.

PS3 - this product should be offered to those looking to enter the High-def market, and gaming market, those who want quality, and features. Also to those who want the ultimate media experience with the fewest number of boxes sitting next to their TV.