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I think because 3DS games of note reach Japan, then maybe Europe and then a couple months or years later... maybe US

By that time, some other game is making news in Japan, and not much discussion/anticipation of the older game that finally released in US.

This problem is not unique to 3DS

I mean just look at Gravity Rush for PS-Vita. It sold well in Japan, but sold pretty poorly in the US.

Xenoblade finally released for Wii if released here 2 years earlier would have done gang busters, but instead it came after people already mostly stopped playing games on the Wii and moved to other systems which have ample quality RPG available like Skyrim, Witcher, Kingdom of Amalur, Dragon's Dogma, etc.