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SWORDF1SH said:

We simply want new and unique IPs to succeed but the developers/publishers need to give it the best chance possible.


I think that won't work. If any new IP gets big (doesn't matter if through ads or not), it will get a sequel that doesn't change much or change too much, leaving the good things of the first one out.

We get new and original IPs so that's good enough. Having to look for them is not a bad thing.