So, who here will avoid Oreos because of a rainbow one produced for ad campaign?

[HappySqurriel]

I will avoid Oreo's because they're bad for you ... With that said I think it is a moronic decision by Kraft.

While most people buy similar products to what Kraft sells, most of their products are non-essential and target children/families which means that the bulk of their revenues probably come from two parent households with young children; and these people would tend to be significantly more socially conservative than average. Even if Kraft only upsets 1/3 of them, and only 1/3 of them boycott some of Kraft's goods, Kraft's sales and profits could be heavily impacted.

There are reasons why SC Johnson and Proctor and Gamble are so "pro-family" and don't touch social issues with a 10 foo poll ... The vast majority of there sales are to customers who are relatively socially conservative.