ironmanDX on 27 June 2012
highwaystar101 said: Starbucks did a similar thing some time ago and came out in support of gay marriage, it worked out very well for them. I seem to remember that their brand popularity actually increased dramatically as a result of it - 30,000 people signed a petition in support of the boycott, but 650,000 people signed a counter petition in support of Starbucks. This will probably be good for Oreos. They will temporarily lose a few bigoted customers but replace them tenfold with people who support them like Starbucks did, while offering their support to a very important social issue. |
As I read your comment, I read it in my mind to sound like Data in your avatar picture.