I have always felt Sony was the most interesting with the exclusive approach. Instead of rapidly building upon their top IPs like Nintendo does or invest in proven blockbusters like MS, they just seem to throw out new ideas randomly....not quite sure how the gamers will react to them.
You get successes like Uncharted and LBP with this approach, but on the other hand you get many more under the radar sales like Starhawk, Motorstorm Apocalypse, etc.








