Reasonable on 31 January 2008
I think it should be remembered that out of all the players Sony is by far the largest producer of consumer electronics. They should be able to rapidly reduce production costs ahead of Nintendo and way ahead of MS.
It's not too surprising (given its something they have control of) that they'd seek to reduce losses via cost cutting rather than relying on sales. There were hints between annouced cost savings and internal reviews that a profit might be possible and clearly PS2 and PSP sales coupled with cost reductions and improving PS3 HW/SW sales has brought them back into the black.
The big question now is can they stay there in the coming months.
Try to be reasonable... its easier than you think...
