| MikeB said: @ Kasz216 I also disagree that many children around 10-16 wouldn't want a PS3, they just don't expect to get one because of it's price or some other reason. Actiually I think this was the reasoning I gave earlier within this thread. An adult will much more readily buy the console they want, kids however need to paperboy many hours after school to pay for one or would often need to go into overtime sucking up to or constantly nag their parents to push them into buying a 600 Euro entertainment system for them. You also haven't found anyway to discount the fact that many of the people surveyed already likely had a Wii or 360. IMO this mainly comes into play when next gen hardware sales reach PSX or PS2 levels. Currently all the next gen console systems combined are still a minority with regard to playtime enjoyed on last gen consoles, we are so very early into this generation. |
Just because they can't afford it and don't think it's plausable doesn't mean they don't want it. I'd love to get 500 thousand dollars worth of sony stock as a gift... yet i wouldn't put it on my top 10 list.
Also mainly comes into play... yet still does now. PS3 has sold about 130, Gamecube and Xbox about 40, that's 210... consoles. Now lets keep in mind dual console ownership almost definitly increases as time goes on. Now consider the sample size of that survey was 2000. Seems obvious that there could be sampling bias anywhere. Though at the time it was something like what... 2-3 times as likely on Wii and 360? Add in people interested in dual consoles who would perfer the more expensive one because that would make it basically free allowing them to go dual console when it usually isn't financially possible or at the least finiacially smart for some people, (much more common among these men.)
Not to mention you don't even know the numbers between the three consoles. Out of 2000 people they might be surprisingly slim considering any of the infinite of number of things out there. The confidence interval on that survey must be a joke.
Basically anyone who takes a survey about "gift wants" and uses it to try and prove "purchasing intent" is really off base. This is definitly the case when taking in to account that you can't even see the hard numbers or their processes section.
Let alone off of a survey which is one of the weakest forms of consumer psychology research. (Some would say the weakest, though I think some qualitative forms can be weaker due to flaws in the excution. Trust me trying to pull of a qualitive branching research is one of the hardest tasks you can undertake do to most people being too damn ambigious.)
If I turned in a hypothisis based on that data even in the first steps of random info gathering i'd of been laughed out of Marketing Research 301.
