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then again what is mass market??? to me ipads kinects even smartphones until they passed 50% of mkt shares in cellphones... were/are not mass market... imo... they are new trends on the rise... when moms and pops will buy them like a tivo/dvr or a tv... then it'll be mass market.... but at what 70 million sold total or so is hardly mass market imo... it's not even 10% of the pc market and that is if we assume ipad owner replace completely their other computer with it and if all owners are single time buyers...

to me it is still as mass market as blu ray is in regard to dvd...