Sony: We won't show PS4 until it can demonstrate 'a significant leap'

[DirtyP2002]

Pesmerga7551 said:

DirtyP2002 said:

You can have a significant leap with 600 USD PCs right now.

I read from that statement that they will wait till these specs become cheaper for them, otherwise they just can't afford it. A company that is worth 15 billion USD can't afford a product that they expect to lose 3 billion in the first 2-3 years.

Well at least if you try to be sustainable. Sony has not beed sustainable for the better part of the past decade.

When companies cry taking losses on console sales, they don't tell you they are actually making a profit overall. They can afford to take a loss for consoles as retail game sales make them money, and now with PS+ (Plus) they have a double-whammy. As long as people buy games, they are fine. It's just a marketing strategy to make them look noble, that they are taking a loss when in they really aren't.

I know the razor-blade stuff.

The point is, that this is still a risky strategy. Look how Sony failed 2006 - 2009.