Aj_habfan on 31 January 2008
If Sony wanted profit from the start they wouldn't have added Blu-ray. They know it would lose them money for a while, but they thought it would be worth it overall.
We still don't know if it paid off, but as Blu-ray get's closer to the new format and they aren't losing money anymore (for now) it could work out good.
(P.S. I'm not saying in any way that they anticipated this slow of sales).
