MS may do well with this, especially considering the easy cross-development between windows and the new surface tablets. Using xbox as the gaming monker is probably a good strategy; MS has done well marketing the xbox brand and it has become instantly recognizable as a synonym for gaming, just as Nintendo and Playstation have done.
One must also consider that Apple doesn't have Jobs at the helm and is currently still moving forward on his momentum. Will they be able to adapt to changing markets, with Android going so strong and MS' possibly compelling tablet product?
For naysayers on the xbox brand, you must consider that it wasn't just Sony who stumbled this gen, the 360 had the RROD which didn't do it any favours yet the 360 has been a successful and profitable product.







