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Capcom suggested the price differrence.

 http://kotaku.com/350915/capcom-fibbing-about-devil-may-cry-4-price-discrepancy-%5Bupdated%5D

Kotaku said:
UPDATE: Capcom have gotten back to us, saying only "We are a wholesale price company. The retailers set their own prices". Which they are: EB Games Australia's listing for the title contains the same discrepancy: AUD$110 for the PS3 version, AUD$100 for the 360. What retailer's going to ignore a suggestion to milk PS3 owners for an extra $10?