I agree that Cell will be heavily utilized, it would be dumb for them not too. Devs are more comfortable with it, BC would be built in and cost would be low. I think price point will be $499. What they need to do is make sure the OS is clean and user friendly. Apps for all the majors, Netflix, Amazon etc. need to be in plain site and connectivity with multiple non Sony branded devices needs to be transparent. If they do this it will be a huge selling point for peoples living room. I really think they need to team up with Google. Having Chrome browser built in, utilizing their current BT keyboard that attaches to the controller or even another device all together will make it easy for people. It needs to differentiate itself from what the TV MFGs are doing while doing the basics better. Having it Android based would be huge especially if you could hook up to Android market and DL games etc from their. Almost like a Tablet for your TV. So full PSN support and games along with access to the Android market and all of those APPS. Just thinking out loud......