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Big Daddy, Commander Shepard, or any character specifically exclusive to another console(besides PC) first, for nothing more than being an in game advertisement for "random game here."  Seriously.  Bioshock was exclusive for a year on the 360 prior to being ported over to the PS3 and it's only on the game because it's more than likely a free character add on because of advertising.  Stupid fu**ing move, Sony.