Kasz216 said:
Actually, research tends to point the other way.... Marketing is more effective on liberals when it focuses on the suffering people are going through. While it works better on republicans when it focuses on a communal duty to do right by your community.
You wouldn't have access to scientific journals would you? |
What you just stated sounds like what he said, in description of conservatives. Appealing to communal duty is an appeal to guilt. It is focused on the individual to do what is right and personal responsibility to do this. The liberal view would be on the person being helped and trying to help them any way they can, even if it involves raising taxes. And this would make a lot of sense explaining how political talk is structured and what is said in it. The conservative view is, "Who really cares?" and a focus on what the giver does, because it is about what people do on a personal level. This individualistic view will also cause things not to be viewed systemically, and asking, what can be done to address systemic issues. Today, viewing poverty as a systemic issue, and not one of personal responsibility, is a liberal approach.
This being said, who said there it is wrong to appeal to guilt if it gets people to do the right thing? Moral conduct has guilt as part of it. Guilt is a factor to drive people to think differently on things.
