Lovefilm is one of the most hated companies in the UK, have a google :) just a quick check shows this http://www.reviewcentre.com/reviews83680.html
Although now owned technically by amazon, they have the same staff as before takeover.
Anyway, it's OT. Just using to illustrate the obvious to our good old Mr Turkish who likes to day after day work as a PR machine tirelessly.
No doubt PS+ is a good deal and a far better showing than Xbox Live, still not "free games though".