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makingmusic476 said:
 

But it won them a format war. From their perspective, I don't they're all that bad off...


I have yet to see any indication of how much Blu-Ray can earn them (not to mention that damaging a brand just to win a format war is far from being a great idea).

It's certainly good for Sony that they won this format war, but it's not at all clear that it will be enough to offset the multi-billion $ losses they have incurred so far. I don't even know how much they would earn if Blu-Ray sold a lot, and it's not yet guaranteed that it will (due to its battle with DVD+movie downloads).

 



My Mario Kart Wii friend code: 2707-1866-0957