Tomorrow is Sony's turn of revealing financial results

[rocketpig]

ChronotriggerJM said:

Fumanchu said:
How about the $1 million marketing campaign for Uncharted and the rest of the high rotation ads throughout the holiday season.

If the previous quarter was a loss of $850 million (gaming division) - I think it will be $900 - $1 billion this quarter (because they said it was going to get worse before it gets better)

how does reducing cost of the components mean they will have a higher loss :P Software is doing ok, and they went from losing 2-350 dollars per unit sold to losing.... almost nothing o.O;

Well, if you sell 1,000 units of an item that you sell at a $1 loss, you still lose more than if you sold 10 items sold at a $20 loss.

Advertising costs also skyrocket during the holiday season as retailers compete for television space/amount of advertising, driving up prices. There is a lot more to profit than just hardware cost.