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maxnyc said:

Your logic & argument make sense to me. I guess e3 has changed quite a bit over the years. It certainly was interesting that Nintendo didn't even hint at some key titles in their sizzle real, like just throwing a few names or short clips in there. It's a weird strategy decision, normally you think a company wants to get people really excited by telling them most things. I remember years ago Sony would play pre-rendered CG at e3, and pretend it was real gameplay footage. Or Nintendo would tell us titles that still may have been years away. Different world now i guess.

Things are later in the life cycle of the current platforms to play games.  It is increasingly harder to do surprises.  The megatons are what people get excited about, if it be some new killer app, or some exclusive jumping, or a beloved franchise being exclusive.  You aren't going to get new IP revealed now on established platforms, because development would be for next generation.  Maybe you get a price cut, but even that ends up being expected.

And now, there has to be some knowledge how things work, so it is all a strategy game being played.  ANY reveals will get stolen, if they are any good, and a rival releases an alternative.  Look at what happened with the WiiU last year.  Is it any wonder than SmartGlass appeared by Microsoft?  NO ONE wants to get caught flatfooted like they did with the Wii when it came out.  People realize anything and everywhere, is game to compete.  So, Microsoft goes more TV content, and also uses SmartGlass to compete against Apple.  And Apple is the monster out there, changing the game, even if they aren't at E3.  

The cycle is very likely going to start over with more surprises, once the next generation kicks off formally with all three of the console makers coming out with new platforms, and new IPs, and things go exclusive, old IPs come back, and so on.  

With the 3DS and Vita, you got a taste of what was to come when the home consoles join in.  Heck, even OnLive generated some buzz.  I believe most of it now, the lack of excitement, is due to it being late in the lifecycle.  With Nintendo, they are trying things different.  You can't keep doing things the same way and expect it to generate excitement.  Nintendo needs to not have competitors jump onto what they are doing to try to block.  They need the WIiU to succeed.  So now it is leak news over time, and likely do a full reveal event later this year.  It is possible the Tokyo Game Show will be the reveal event.  Or they will use it to announce the reveal event, and show more Japanese stuff.  I am curious if Nintendo doing a reveal event on the Internet wouldn't manage to get everyone interested.  I am sure Spike TV would even bid to get exclusive televised coverage of Nintendo doing the full reveal event for launch info.