justinian on 11 June 2012
Yes, that was it's unique selling point. Without blu ray I believe PS3 sales would be a LOT less. Obviuosly I cannot prove this but it is what I believe. Without BR what would the PS3 have over the x360?
If a survey was carried out you would probably find quite a few people looking for a first or only console went for the PS3 just because of Blu Ray.
In terms of the economics of it I don't know. I think from a business point of view it is better to have sold more consoles because of BR than selling less without it.
The PS brand having strong sales and losing money is probably more important going forward than having the brand badge with weak sales and saving money.
