Jon-Erich on 11 June 2012
I'm sure Sony would love to dominate next gen, but they really don't need to. They need to be profitable first. Even if they come in dead last again, as long as they have a healthy market size, and are making money on both hardware and software, Sony and the PlayStation brand will be fine. So that really should be their strategy. Spend the 8th generation reviving profits, and the 9th generation dominating the market again.
One thing they should never EVER try to do again is to gain dominance through accepting massive losses.
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